Job Description
Exciting opportunity working with multiple business brands in both tenured and burgeoning markets, working to better the future of healthcare.
- Own all B2B and B2C paid digital media channels and social planning from strategy to execution to analysis, across multiple company brands. This is inclusive of all types of campaigns – Awareness, lead generation, engagement and retention focused campaigns and the amplification of thought-leadership content with the development and achievement of clear goals for new acquisitions, organic referrals, retention, and engagement.
- Develop creative briefs, spec guides and strategy decs for internal teams and partners to support annual as well as quarterly marketing plans.
- Partner with in-house brand team and marketing agencies to define messaging and ensure creative is developed per brand guidelines and customized to partner specific requirements and overall campaign strategy.
- Optimize campaign performance based on reporting and insights.
- Manage outside agencies to ensure execution of digital strategies to build a lasting digital connection with targeted audiences (B2B and B2C)
- Maintain deep knowledge of all ad-serving platforms.
- Continuously search for and recommend new media tactics and channels for reaching our target audiences.
- Monitor competitive activity, industry trends, tools, opportunities and applications in paid media environments and apply those insights.
- Develop and manage realistic timelines to ensure timely deliverables, approvals and launch.
- Lead mid-campaign and post-campaign reporting.
Requirements:
The following are preferred and minimum requirements for the job:
Preferred Qualifications
- Proven experience as Digital Marketing Executive or similar role building and managing marketing programs including display media, SEO, SEM and social.
- Ability to switch gears between strategic thinking and tactical operations as needed.
- Strong written and interpersonal skills
- Exceptional project management and organization skills, with a keen eye for detail
- A proven problem-solver who can identify the root cause of a challenge and proactively work to solve.
- Proven track record of developing audience segments, campaigns and creative geared towards customer acquisition and retention
- Ability to partner cross-functionally, build and manage relationships within the organization as well as within the medical imaging industry at large.
- Strong ability to budget, set targets and dive into analytics to gain better results.
- Excellent understanding of digital marketing platforms, concepts, and best practices - email campaigns, SEO/SEM
- Hands-on experience working with self-serve advertising platforms in the search, social and display space.
- Strong knowledge of web analytics tools (ex. Google Analytics, …. etc.) and A/B testing tools
- Knowledge of healthcare or education industry or similar
- Knowledge of Microsoft Word, Excel & PowerPoint
- Knowledge of Meta for Business, LinkedIn, Twitter
- Knowledge of Canva and/or Adobe Creative Suite or similar platforms
- Knowledge of or experience with project management and collaboration platforms - Monday and SharePoint
Minimum Qualifications
- Undergraduate degree in marketing or relevant field or 3 years in digital marketing, media planning and buying, with a focus on demand generation or performance marketing in a B2B and B2C environment.
Job Type: Full-time
Pay: $57,074.00 - $63,900.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
Education:
Experience:
- Digital marketing: 3 years (Preferred)
Work Location: Remote